Series: Consumer Behavior Collection
Paperback: 180 pages
Publisher: Business Expert Press; UK ed. edition (November 15, 2012)
Product Dimensions: 6 x 0.8 x 8.8 inches
Amazon Rank: 8404725
Format: PDF ePub TXT book
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers--their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap th...