Paperback: 68 pages
Publisher: LAP LAMBERT Academic Publishing (February 26, 2014)
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Amazon Rank: 15993435
Format: PDF ePub TXT ebook
This book examines how community leaders in the Regional Municipality of Wood Buffalo - Fort McMurray, an oil sands town in northern Alberta, Canada, address the issue of image management when it comes to negative coverage of their community via external media outlets. The ethnographical study employs Goffman’s image management theory, McCombs and Shaw’s agenda-setting theory and Christians’ utilitarianism in media ethics theory as its foundation...
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